i would imagine maybe there are people who say, all right, right on, mitt romney. did he get points for honesty or getting points taken away clearly for not even caring about the question. >> so they all do this and they're all trained to do this. what's interesting about this clip is mitt romney's honesty where he say this is the philosophy i have. you know, henry kissinger used to come to press conferences and say, who has questions for my answers, and that's a very -- that's what people are coached to do. what's unusual is mitt romney actually ar titiculating that. >> when we sit around and watch and someone says, he dodged the question, do you care for the most part? >> from our experiments we find that for the most part viewers don't notice, and that's because the answers are usually similar enough to the questions and cognitively it's really hard to follow each logical piece of a response and then keep linking it back to the question. so as long as it doesn't feel incongruous, most people don't notice. it's because humans have a limited amount of attention an